Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

We’d hear whispered reports of high net worth clients becoming repelled by brands gifting‭, ‬and paying‭, ‬influencers to promote high‭ ‬value products‭. ‬Likewise‭, ‬over ...

In a surprisingly intimate extension of its brand identity, Buick has announced a new product line no one saw coming- condoms ...

Flowers Foods said the new line of donuts, honey buns, cupcakes and cinnamon rolls is its first major extension in the ...

Indian Super League (ISL) club NorthEast United FC has announced that head coach Juan Pedro Benali has signed a new two-year ...

One of the final pieces to the Buffalo Bills’ offseason has been secured with a brand new contract. According to NFL Network ...

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach ...

The Detroit Lions and Ford Motor Company have extended their naming-rights agreement for the stadium through the 2036 season, ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

What technology or consumer product wouldn’t love to have interoperability with arguably the greatest technology brand the ...