Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

The brand refresh signifies a key development for the hospitality group, as it plans to add nearly 300 properties to its ...

Cybercriminals are switching up tactics for their social engineering trickery to increase authenticity, better bypass filters ...

Victim Assistance, a Fort Wayne Police Department program, unveiled new branding Thursday that it says reflects the evolution ...

Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of ...

BGN, the Manchester-based brand-led design and digital agency, has delivered a brand evolution project for Amzigo - a company that aims to simplify the complexities of selling on Amazon. BGN has also ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach to product content on retailer websites.

Five years after the pandemic, the world has settled into its new normal. But ‘normal’ itself is changing faster than ...

The Pokemon franchise is filled to the brim with fresh and exciting mechanics that give its titular creatures access to brand-new forms, like Mega Evolution, Regional Variants, or Gigantamax.