Cultural shifts shape our world and can guide brands, but too often when we talk about culture, marketers and brands chase ...

Internet slang has evolved over the years shaping communication while bridging — and sometimes dividing — generations.

From Monica Lewinsky's reinvention, to an aged care serial killer, and a 1970s audio drama, these are the things we can't stop listening to this month.

Research has shown that smartphone addiction causes major increases in brain activity, requiring the brain to work harder to complete simple tasks.

While not a medical term, brain rot describes the slow decline of cognitive function due to mental stagnation, overstimulation, and poor lifestyle choices. In an exclusive interaction with the ...

We participate in political memes to express our anxiety that whatever is coming next might be even more chaotic than what is ...

"Let's take school for example," Nelson said of how brain rot can manifest. "You're sitting in class and you're trying to focus. They're going to be looking around, not attending to what the ...

However, by adopting these science-based habits, you can maintain an active, sharp, and thriving brain. Lack of sleep leads to brain fog, poor decision-making, and memory loss. Aim for 7-9 hours ...

‘Brain rot’—the 2024 Oxford Word of the Year—describes the potential mental decline caused by spending way too many hours on your phone or computer. If you’ve ever surfaced from an hours ...