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Why Absolut's 'bottle' print ad is the greatest of all time
In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...
Yahoo12d
Why Absolut's 'bottle' print ad is the greatest of all time
Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of the phrase, 'If it ain't broke...' And through sheer repetition ...