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Why did Swedish nicotine pouches become the go-to fix for blasting through long working days and longer nights out?

Why did Swedish nicotine pouches become a generation's go-to fix for blasting through long work days and longer nights out?

Zyn has taken the U.S. by storm. The nicotine pouch brand's boom came at an opportune time for parent company Philip Morris International, which faced a yearslong decline in cigarette smoking.