According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

The Barbie Truck Totally Throwback Malibu Tour will be making a stop at Fresno’s Fashion Fair Outdoor Village on March 22, offering a nostalgic, 70s-inspired shopping experience with ...

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Sydney Sweeney is embracing her Barbie-core era in a stunning new Laneige campaign, leaving fans swooning over her latest ad.

In 1995, the international community committed to protecting the rights of adolescent girls. That was the year that 189 ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

Marijuana businesses will not be setting up shop in the city of Mason. In a unanimous vote Monday night, city council voted to adopt an ordinance that would ban the sale of marijuana within the city.

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie facts.