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To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs ... or host organization’s magazine, blog, newsletters and pre-event ...