There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

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B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both B2B Marketing’s Propolis community members and Inflexion Group clients. The ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs ... or host organization’s magazine, blog, newsletters and pre-event ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

B2B marketing is evolving rapidly in today's digital age - the rulebook that previously worked for the industry is being replaced by newer technologies and shifting consumer preferences.

Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan ...