Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

Rebranding efforts include a new logo, overall brand presence, and corporate design.

TFF partnered with Madison Ave Business Improvement District for its first-ever ‘Fragrance Week on Madison Ave.’ ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and, most specifically, which perfume the woman I sat next to on the ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

In an effort to experiment more with fragrances, a friend of mine recommended Yves Saint Laurent Black Opium to me, and it immediately became my favourite women’s perfume. While I still love the ...

Naturally, if you’re on the hunt for a new fragrance, it can be overwhelming knowing where to start, especially with ambiguous terms like ‘whimsical’ and ‘complex’ floating around.

Security forces of Syria's new rulers have engaged in heavy fighting with fighters loyal to deposed President Bashar al-Assad in a coastal area of the country. It is the worst violence in Syria ...

One of the biggest fragrance trends of the year has come in the form of a new wave of gourmand scents—foodie fragrances with unexpected notes like cherry, basil, and honey. Of course ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

When it comes to men's fragrances, you're really spoilt for choice. The market has boomed in recent years, offering something for every occasion, price tag and preference. With so many options at ...