A MAKE-UP artist shared her top tips for applying foundation to mature skin. She explained that anyone over 35 should make ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

The right lipstick color can transform your look, adding freshness and vitality to your face. Learn how to choose the shades ...

Feeling tired or low on energy? A swipe of the right lip color can make you look more awake and refreshed. Bright shades like ...

Both Dr. Collins and Dr. Spearman recommend this advanced eye cream from SkinCeuticals for its ability to combat fine lines.

"My face looked and felt immediately smoother after applying this, and when I checked back again in 10 minutes time, I did ...

“Tinted sunscreens should be reapplied as often as non-tinted sunscreen,” Dr. Engelman says. “The general rule of thumb is to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...