Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

Two men’s attempt to rob a home at gunpoint severely backfired after one victim outwitted them — escaped in the perpetrators’ own getaway car — and the other ran after the suspects with one of the ...

A spate of tech-titan glow-ups has won plaudits from fashion pundits and trend-watchers, but everyone missed that they were dressing for the job they really wanted—supervillain.

She revealed that she managed to dry three loads of school uniforms for just £1 in electricity costs - all thanks to a bargain buy from B&M. The mum claims that the Addis Swift Dry Heated Airer ...

Chinese AI startup DeepSeek has challenged the dominance ... While Google's Gemini 2.0 Flash and ChatGPT 4-o were both ahead of DeepSeek's models, it ranked ahead of models from Elon Musk's ...