Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...