Willis, a WTW business, has announced that it is now offering AdWrap, a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors.

IPL jersey sponsorships are among the most sought-after brand placements, but do they truly deliver a winning ROI? Experts weigh in on impact and more.

With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale ...

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per ...

A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility ...

When thinking about how my Gen Z friends and I would like brands to advertise to us, I struggle to find an answer straight ...

This restructuring merges TikTok's ads and marketing unit with its global monetisation product technology team, led by Will ...

Valued at a market cap of $15.6 billion, Omnicom Group Inc. (OMC) is a global leader in marketing, communications, and advertising services. The New York-based company operates a network of agencies ...

The Google tax was originally introduced in 2016 to ensure foreign digital service providers earning from India also ...

To align with this shift, Unilever plans to increase its social media advertising investment, reinforcing the significance of ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...