In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.