According to research conducted by Kantar, humor in advertising has been declining since roughly the year 2000, with far fewer ads categorized as "light-hearted" or "funny." This decline only ...

Done well, humor in advertising is art, science, and a magic trick—all rolled into one. That’s something that will make any brand smile Jon Cook is global CEO of VML.

B2B’s shift toward humor-driven advertising is due, in part, to an expansion of influence on key buyers, according to Jim Habig, vice-president of marketing at LinkedIn Marketing Solutions.

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

Using humor to build a strategically provocative, yet tasteful, voice is one of the best ways to do just that. Otherwise, you’re just spending your money to put out another ad that’s most ...

Companies bet big that viewers were turning to the Super Bowl, delivering a series of advertisements that relied on familiar celebrity faces, light humor, and plenty of cuddly dogs.

Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio. Story by Jack Dunn, Lexi Carson and Selena Kuznikov • 10mo.

“Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect.” Super Bowl advertisers each year try to reach the more than ...

Should I use humor in advertising? DO FUNNY ADS WORK BETTER? Broadly speaking, funny ads are more likely to be memorable than others. Almost half of the world's most impactful ads are humorous; ...

Proper use of humor can also make the register sing. Humor doesn’t just sell—it sells well, ... Done well, humor in advertising is art, science, and a magic trick—all rolled into one.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty ...