The McDonald's Big Mac is an icon in the fast food world, but how well do you know its history? Check out these facts that ...

Young Indians are increasingly taking loans to fund a lifestyle curated for social media. They are spending huge sums on ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

SonyLIV’s Shark Tank India has reported a surge of 20-30% in advertising rates this season, driven by strong advertiser demand. Sponsorship packages range from ₹12 crore to ₹30 crore ...

Meta Platforms is rolling out a new partnership program to appease European Union antitrust regulators that will let rival ...

RTÉ is seeking one of its highest radio sponsorship rates for Doireann ­Garrihy ... the public broadcaster wants €225,000 for an annual advertising package for Garrihy’s new afternoon ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 ...

Since its online debut late last month, the one-minute ad pitching the company’s legal knockoff of the weight-loss drug Wegovy has stoked the controversy over the high costs of a new generation ...

Search Engine Land » PPC » Google sees ad potential in Gemini AI Chat with SearchBot Please note that your conversations will be recorded. Google’s Gemini AI could eventually become an ...

SAN FRANCISCO – Google’s digital ad sales continued to grow at a healthy clip during the holiday season, but that wasn’t enough to offset investors’ worries about whether its big bet on ...

Good news for social media giant Meta Platforms (META), and a whole lot of other online venues as well. Seems the digital ...

Also Read: Can GenAI really craft effective advertising campaigns? One look at the click-through rates (CTRs) of e-commerce websites, however, makes it clear that all is not well in the world of ...