What you need to know about campaign structure, PPC budget estimating, ad groups, search term reports, text ads and ad copy testing. ... Ad groups. Campaigns are made up of one or more ad groups.

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. ... we must think about where we’re driving people on the site and the ad group’s theme.

Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up ...

Maximize Facebook ad success with a structured approach: clear objectives, segmented targeting, diverse formats, and continuous optimization for scalable growth and improved ROAS.

Work with a DSP that can randomize ad serving at the campaign vs. placement level or a partner that can scrub the data after test completion to create a synthetic campaign-level control group. 4.

To avoid this, regularly review your campaign performance and consider pausing or consolidating underperforming ad groups.