Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

Singapore Airlines’ advertising campaigns effectively showcased its premium service offerings and entertainment capabilities.

To evaluate the effectiveness of public video campaigns against risky alcohol consumption, psychologists from the Konstanz Cluster of Excellence "Collective Behaviour" used EEG measurements to examine ...

Flights from one of the world’s largest airport projects may be grounded within 30 years due to the risk of sinking land and rising sea levels. You can update your preferences or unsubscribe at any ...

For example, awareness campaigns may benefit from a “See more” CTA, while a conversion-focused campaign may ask the viewer to “Buy Now.” Audience signals provide Google with insights into your ideal ...

"And Minimalist is a great example of making our portfolio future fit," Jawa asserted. Like in any acquisition done by the company in the past, he said Minimalist fits in "segments of demand space ...

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.

The Heritage Foundation will air the ad, first shared with the Washington Examiner, amplifying Gabbard’s military experience and praising her as a nominee who would put “country over party ...

Fashion is going full steam ahead for the rest of the year, with campaigns dropping almost daily from the top brands around the world. As the spring/summer 2024 collections hit stores, pre-fall ...

Influencer marketing is a branch of digital marketing, its campaigns are essentially endorsements by social media influencers of certain products or services and their introductions to various ...

Another example is Biden’s promise to end wars in Afghanistan and the Middle East, which also earned a Compromise rating. Biden pulled U.S. troops from Afghanistan, but he has not ended wars in ...