Actually, 3D projection is a lot more complicated — and expensive — than one would think. In anticipation of Avatar, Wired paid a visit to Dolby Laboratories in San Francisco to learn about ...

3D may be the bright shining future of the movie business, but at the moment it just isn’t bright enough. That’s not a metaphor. It’s the plain truth.

The projector maker’s new technology will be used to screen "G.I. Joe: Retaliation" in 3D for paying audiences at AMC’s Burbank 16.

We really really wanted to see this system. It supposedly created a 3D projection in the air. They didn’t have a system on the floor, but invited us to their hotel room for a private showing.… ...

Whether the implementation and use of this virtual reality will line up nicely with the technological potential remains to be seen. The 3D projection Microsoft is working on sounds pretty neat.