Will the public miss WH Smith if it disappears from the UK high street?
YouGov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he looks ...
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Brits regret Brexit: majority now say UK was wrong to leave the EU
One in six Leave voters (18%) now say that it was wrong for Britain to choose to leave the EU, however, 66% still say Britain ...
Number of Britons who think Brexit was right decision hits new low, new YouGov poll shows
On the five-year anniversary of Britain’s EU exit, new YouGov polling lays bare damning public sentiment on the decision ...
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Number who think UK was right to leave EU hits lowest point since Brexit vote
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Marketing Week2d
YouGov on why its new brand positioning emphasises the ‘quality’ of its data
YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...
Poll shows Americans rejecting these Trump ideas … bigly
Americans are rejecting some of President Donald Trump’s newest ideas, according to new polling.
Investors Chronicle9d
YouGov boss feels the heat after share price collapse
YouGov (YOU) chief executive Steve Hatch has only been in the hot seat for 18 months, but a scathing shareholder letter has ...
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YouGov survey: most clients happy with their solicitor, but would shun AI
That is according to a YouGov survey commissioned by the Law Society to coincide with Chancery Lane’s bicentenary. Less ...
The Hill27d
Americans more likely to embrace driverless cars, but still skeptical: Survey
Americans are more likely to embrace driverless cars but are still skeptical of them, according to a new survey from YouGov. In the survey, 35 percent of Americans said when it comes to driverless ...
Most Americans optimistic about Trump’s return to office: Poll
A new survey found that most Americans are optimistic about President-elect Trump returning to the White House. The survey, conducted by CBS News and YouGov, found that 60 percent of respondents ...
Craft Brewing Business2d
How Dry January and non-alcoholic beer are reshaping the beverage market
Americans are rethinking drinking habits, and the latest YouGov CategoryView research highlights how this shift is ...