The sports bar chain, which is now publicly traded, leans on its menu diversity, service model and alcohol mix to target $1 billion in sales.

Convenience, ease of customization and the ability to earn rewards were top reasons customers preferred first-party channels, per an NCR Voyix report.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance.