Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Volatility has become a constant, with shifting demand, tighter budgets, and unpredictable costs reshaping how marketers operate. Learn how teams are building resilience by prioritizing ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

Clinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term ...