Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Ordergroove, a provider of subscription solutions, has launched Ordergroove Experiments, which combines flexible promotions with A/B testing. With Ordergroove Experiments, companies can set up, test, ...

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, ...

The research firm recommends that organizations start planning for this future now by co-creating, integrating, and building trust in genAI. Integrating voice technology, conversational AI, and CRM ...

HeyGen, a video generator for businesses, has expanded its partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows and ...

Responsive's scoring system establishes a new benchmark for AI quality, enabling organizations to improve response integrity.

The Apriss Retail solutions also integrate with other e-commerce solutions, like Optoro and Narvar.

"Earning premiums for advanced skills like generative AI modeling reflect the value businesses place on AI technology," says Teng Liu, an economist at Upwork. "These premiums highlight the scarcity of ...

HubSpot introduced new and improved Breeze Agents, updates to Marketing Hub Enterprise, and Workspaces for sales and support teams.

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns.

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms.