Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital.

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all ...

These digital marketing campaigns not only drive footfall to restaurants, but also help McDonald’s to increase brand loyalty and engagement. We’ve put together ten campaigns from across the world ...

Richard Shotton shares some favourite behavioural studies from his latest book and says there’s a “tendency to rely too heavily on claimed motivations” in B2B.

Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? We look at the tactics that have ...

The context The hidden cost of bad data may be even greater than that 12% lost revenue. 28% of those who have had problems delivering email say that customer service has suffered as a result, while 21 ...