Current Global's Peter Jacob reveals questions asked by the Cannes Lions PR shortlist jury and comments on some of the best ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

FilmGate will produce more than 15 productions in Abu Dhabi over 5 years, which will employ 50 per cent of talent from the ...

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA ...

Flyby’s Smart Delivery Box will be deployed across noon’s fleet — including noon Minutes and noon Food delivery bikes — ...

Multiply Media Group now includes 3,000 advertising units across the UAE, including more than 75 premium assets on Dubai’s ...

AtomX Media's Ravi Dutt shares a SWOT analysis into whether MENA brands should bridge digital and real-world shopping experiences with Roblox. Roblox is redefining e-commerce by integrating physical ...

IAS Media’s Prasad S. Amin breaks down how TV and video content shape and reflect societal trends and serve as a mirror to ...

The new solution MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place.

This piece explores the stealth luxury trends that are transforming a market known for glamour but more accurately defined by an insider sense of distinction, an IYKYK mindset that’s key to ...

Here's a round-up of campaigns within luxury category from the region this past year, featuring work from Jumeirah, Raffles ...

ICON led the creative development and production for the official launch campaign of the new Visit Sharjah brand.