Not long ago, brands had to learn how to optimize for search engines. Now, brands are learning new rules for AI assistants like ChatGPT and Perplexity. AI search engines are increasingly deciding what ...

I’ve been in adtech for 25 years — through startups, market highs and market crashes, fundraising in both boom times and downturns, and plenty of battles with now-convicted monopolists. Every time I ...

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...

There are more than 80 retail media networks (RMNs) in the US, with the number steadily increasing as more retailers continue to leverage their online platforms to monetize their valuable real estate ...

In a digital media environment, legacy publishers can seem to be at a disadvantage. But that narrative is outdated. In reality, the modern media landscape presents an opportunity for heritage ...

By 2026, global social media ad spend is set to exceed $300bn. We’re past convincing companies they need to be on social media. Wherever you look, brands are spending more. And for good reason.

Women control or influence up to 85% of all consumer purchases in the United States. From groceries and personal care to healthcare, travel, and tech, women are not just participating in the ...

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through ...

The tipping point is here. Over 60% of U.S. adults have used AI in the past six months—and nearly 1 in 5 are now using AI daily. Globally, that’s a staggering 1.7–1.8 billion users and roughly 500–600 ...

In an era of rapid retail evolution, the idea of a mall as merely a place to shop is outdated. Flagship malls—like Westfield Century City, which will in fact welcome more visitors than Disneyland this ...

At a time when our industry is buzzing about summer, Cannes campaigns, and Pride activations, we may have missed something. June included Global Loneliness Awareness Week—and if you’re in marketing, ...

The lack of support from brands this Pride Month has made some folks in the queer community feel like they have spoken too soon when lamenting kitschy Pride flag merch. Journalists and cultural ...