Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

Ad Age is marking Women’s History Month with a series of contributions from guest essayists. Today, Dana Hork, founder and ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early, with some posting “announcements” ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new ...

A few highlights: Lumber Liquidators hypes its spring sale on select flooring, now through April 8. Lysol promotes its new ...

Last year, marketers at Icelandair began noticing a worrying trend. Consumers had been debating the veracity of photographs ...