Abbott Laboratories just shook up the ad world by handing its entire U.S. and Canada media business—worth over $300 ...

Publicis has nabbed LinkedIn's global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It's yet ...

The Mumbrella360 session catalogue continues to grow, with new sessions confirmed for the agenda. Topics include unlocking ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

This UK share has suffered a massive fall from grace but Harvey Jones says brave contrarians might consider adding it to ...

WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

Floorplans seen by The Drum suggest some staff will have to work on couches, in “pantries,” and from the office canteen. They ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...