As an independent agency that was founded around 30 years ago, we’ve seen quite a few big years. From this experience, we can ...

An experimental spot for Puma, produced with virtually no human touch, shows how AI agents are helping marketers automate a ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Malaysia-based digital platform Catcha Digital, has entered into a conditional share sale agreement to acquire a 51% stake in ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

ADT tracks a bespoke metric called “marketing cost per installation” that measures the impact of media on what ADT cares most ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Your browser does not support the canvas. Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...