French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

Publicis Groupe is officially acquiring indie identity solution Lotame.The announcement:Publicis Groupe [Euronext Paris ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

In an update on its AI strategy presented by chairman and CEO Publicis Groupe, Arthur Sadoun says Lotame’s proprietary identity solution delivers consistent and relevant addressable audiences ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, ...