The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Then, earlier this month, Publicis also acquired Lotame, another data and advertising firm, and announced it plans to integrate it with Epsilon’s business. At the time, Publicis CEO Arthur ...

Privacy lawyers are just trying to protect product and business people from themselves and clear the way for less risky ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...

A seasoned communications leader, Anushree Chandran shared a personal update on LinkedIn expressing about her departure from the Publicis Groupe after a decade. “I wanted to take a moment to ...

Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for ...