The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Publicis Groupe continued its yearslong streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...

Publicis to integrate Lotame into Epsilon for targeted marketing Company invests $1.5 billion in data and technology Publicis leads adland with AI and big data transformation March 6 (Reuters ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group ...

the world’s leading independent end-to-end data solution Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Publicis Groupe has acquired identity solutions ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an independent data, identity and technology solution*. Source: © Medianews4u ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn. Publicis has acquired identity ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...