Capitalizing on the success of its short-video platform, TikTok Shop is quickly taking up market share in the social shopping ...

Do it Best Vice President of Marketing and Ecommerce Allison Flatjord took the stage at Adobe Summit on March 18 to share ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent pull-back on ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holdcos are good for ...

Publicis Middle East has created a new campaign for King Faisal Specialist Hospital & Research Centre (KFSH&RC) that brings attention to the value of organ transplantation.

Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...