Jeep provided a night in a hotel so Ars could attend the Wagoneer S first drive. Ars does not accept paid editorial content.

On sale now, the first Wagoneers are 2024 "Launch Edition" models snazzed to a $71,995 price point inclusive of a $1795 destination charge. But buyers who don't like Bright White paint with a black roof will be dinged an additional $595 for any of the other five colors.

The only thing I could think when I climbed out of the 2024 Jeep Wagoneer S was that I was somehow broken. The $73,590 Launch Edition shoved my chest and shoulders so aggressively into the seat back that it quashed any need for an exhaust note—which is saying something,

Jeep is entering the EV market with this, the 2024 Wagoneer S.After first seeing it last spring, it was clear the Wagoneer S would be the most road-biased SUV from the brand in years.Now, having spent the day getting to know it in and around the Carlsbad area,

$13,000 off is a big chunk of change.