The assembled crowd just wanted to catch a glimpse of their favourite star. As the modern-day maestro deboarded the team bus ...

Some advertiser categories, especially FMCG, require third-party data validation ... a ‘significant amount of free watch-time’ and sample not just IPL but also other content available on ...

JioHotstar is giving flexible options to advertisers for multiple placements to fit in according to different budgets for the ...

Pacer Jasprit may not feature in initial rounds of IPL; sources say although recuperation of back injury on track, he needs ...

Selena Gomez and Taylor Swift have shared a close bond for over a decade, supporting each other through career highs and ...

Advertising: Media measurement remains an evergreen theme in the Indian advertising and media industry. At the recent ET M&E ...

In the first Indian Premier League (IPL) since the merger of Reliance Industries ... geography, language, first-party data, and interest-based targeting. It offers solutions such as premium ...

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad ...

This article predicts the top wicket-takers of the season, emphasizing key bowlers and their potential impact based on past ...

In a recent video that Elon Musk has posted over the internet we can see that Dolphins encircle the shuttle as soon as it ...

Holi is here, and like everyone else, Bollywood stars are celebrating with their friends and family. Many celebrities shared ...