Apple’s iPhone 17 Pro Max, expected to be marketed as the iPhone 17 Ultra, is generating significant excitement ahead of the launch of the iPhone 17 series.

The iPhone 17 Pro Max is anticipated to debut alongside other models in the series, including the iPhone 17, iPhone 17 Air, and iPhone 17 Pro, likely during the second week of September.

Apple's upcoming smartphone lineup could feature a redesigned camera bump, a higher refresh rate and longer battery life.

The iPhone 17 Pro and iPhone 17 Pro Max are expected to include an A19 Pro chip, while the iPhone 17 and the iPhone 17 Air could have the standard A19 chip or even the A18 chip.

iPhone 16 Pro Larger displays, new Camera Control button, A18 Pro chip, longer battery life, and more.

iPhone 17, 17 Pro launch soon: Design, camera, battery, price, release date, everything else expected New model and design tweaks One of the key highlights could be the arrival of the iPhone 17 Air.

The camera layout is also getting a makeover. The Pro models may feature a new rectangular aluminium module, while the iPhone 17 Air will opt for a sleek single-lens setup in an elongated module.