Heinz, Mustard

Kraft Heinz's CMO on the Secret Sauce Behind Its Mustard Collab
The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.
Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.
Heinz and Mustard Serve Up a Spicy Hit With Limited-Edition Mustard x Mustard Collab
In a meeting of worlds, Heinz and GRAMMY-winning producer Mustard have teamed up to deliver the limited-edition Mustard x Mustard collaboration.
Secret Sauce? Heinz And DJ Mustard Drop A New Flavour
In its latest collaboration with Dijon McFarlane, aka DJ Mustard, Heinz has launched a limited-edition mustard offering.
Mustard on the Beat… HEINZ and Award-Winning Producer, Mustard, Drop First-of-its-Kind Collab
Real ones know there are only two legendary mustards – ahem, MUSTAAAAAAAAAARRRDs – out there. Last night, during the biggest night in music, HEINZ and award-winning producer, Mustard, officially dropped the Mustard x Mustard collab.
DJ Mustard & HEINZ Remix Sauce Game With Limited Edition Collaboration
But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the Mustard x Mustard.
DJ Mustard & HEINZ Collab On A New Limited-Edition Mustard
Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.
DJ Mustard & HEINZ drop limited-edition mustard in historic collab
Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months, and HEINZ embraced the hype with a viral campaign remixing Mustard’s signature MUSTAAAAAAAAAARRRD soundbite into a ketchup commercial.
Mustard announces collaboration with Heinz on a special sauce
A Flavorful New Venture with Heinz In an unexpected and exciting collaboration, Mustard is teaming up with Heinz to release a new secret sauce. This marks the first major mustard innovation for Heinz in almost a decade.
Heinz to Drop a Limited-Edition Mustard Flavor with Producer Mustard
MUSTAAAARD! What’s better than one mustard? Two. HEINZ and Grammy-winning producer Mustard have finally teamed up for a collaboration fans have been calling for. As part of the partnership, Mustard
From Snoop’s Cookbook To DJ Mustard’s Mustard. Ryan Ford Is Leveraging Diversity To Drive Culture
With DJ Mustard's new partnership with Heinz, and Snoop Dogg's Cookbook on the New York Times list, creator Ryan Ford shares ...
Heinz Is Releasing a Limited-Edition Mustard — and Naming Its Chief Mustard Officer
Heinz is teaming up with award-winning music producer Mustard to release its first new mustard in over a decade. Mustard has ...
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Heinz x Mustard set to launch a limited-edition mustard: Details we know so far
Record producer and DJ, Mustard, aka Dijon Isaiah McFarlane, has joined hands with food processing company Heinz to release a ...
Mustard Talks ‘Not Like Us’ at the 2025 Grammys, Super Bowl Halftime Show & New Heinz Collab
At the 67th Annual Grammy Awards, “Not Like Us” won all five of its nominations: best rap song, best rap performance, best ...
Heinz Grammys ad announces a new ‘Mustaaaarrd’ in a deal with the Kendrick Lamar producer
Kraft Heinz’s internal agency The Kitchen handled the spot.