The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human.

“Sony’s Hawk-Eye technology will be used by the NFL as the primary method for measuring the line to gain, beginning with the 2025 season, the league announced,” NFL Network reporter Tom Pelissero ...

The National Football League has announced it will use a Sony system of six 8K cameras to track the position of the ball on ...

The NFL will use Sony's Hawk-Eye technology as the primary way to measure the line to gain, the league announced Tuesday at its annual spring owners meetings. The technology will use six 8K ...

NFL's decision to introduce Sony's Hawk-Eye technology for first-down measurements has stirred debate, particularly ...

The NFL will be using some new tech next season. On Tuesday, the NFL announced they will be using Sony's Hawk-Eye technology to electronically measure ...

That is changing in 2025. NFL Network's Tom Pelissero reported Tuesday that the league is adopting Sony's Hawk-Eye Innovations technology to measure the line to gain in games starting this year.

News broke on Tuesday that the league has officially decided to do away with manual measurements by the on-field chain gang and will employ Sony's Hawk-Eye technology. The implementation will ...

The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used to overturn a referee’s spot. Hawk-Eye's technology is already used in other professional ...