India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

The landmark meeting brought together key figures from global and regional media networks to discuss the industry landscape.

With allegations of price collusion and ad rate fixing against major media agencies, experts weigh in on the legal, financial ...

GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...