A cold front moving through the area is bringing a “marginal risk” of severe weather, which could prove dangerous to bikers enjoying Daytona Bike Week

Daytona Beach is buzzing as thousands of bikers roll into town for the 84th annual Bike Week, a 10-day event that’s become a staple for motorcycle enthusiasts worldwide.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.

DAYTONA BEACH, Fla. – Over 500,000 bikers are starting to roll into the Daytona Beach area for the 84th annual Bike Week. The weeklong event officially kicks off Friday, offering a wide array of entertainment spread throughout the region.

Bike Week typically brings about 500,000 people to Daytona Beach and the surrounding areas each year. All of those motorcycles on the road mean a lot of messaging pushed out by local law enforcement and the Florida Department of Transportation.