Regional artists and businesses see AR as a delivery tool, projecting artwork beyond galleries into public and personal ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...

With the help of AR virtual analysis, UEFA Technical Observer Rafa Benítez explains how UEFA Champions League teams work ...

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of ...

The Supreme Court judgment is a clear victory for women’s rights Monschau, Germany - A Magical Morning Walk Through Germany’s Historic Fairytale Town Rock-Cut Architecture: 9 Fascinating Buildings ...

A visitor trail about witch trials in the 16th and 17th centuries is being brought to life by augmented reality. The Tendring Witch Heritage Trail is set in Harwich, Manningtree, St Osyth and ...

In my experience, the most successful organizations view technology as part of a holistic approach to improvement.

Apple is reportedly ramping up efforts to develop lightweight augmented reality (AR) glasses, according to Bloomberg’s Mark Gurman. The company appears to be refocusing its long-term strategy away ...

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...

From hands-on experience with equipment to virtual campus tools, immersive technology engages students in new ways.