A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

American Eagle Outfitters unveiled its bold new fall campaign, “Sydney Sweeney Has Great Jeans,” and shares soared.

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

American Eagle was in need of some buzz. It got some—from actress Sydney Sweeney, known for roles in television, motion ...

A-list actress Sydney Sweeney appears to be driving hopes among the retail crowd that her fall campaign for the retailer ...

GoPro, Krispy Kreme, Opendoor Technologies and Kohl’s have all drawn attention from meme stock traders this week.