Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

This season is expected to see a massive surge in social media engagement, as cricket fans ... Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements.

With the IPL season proving to be a high-impact marketing window, McDonald’s India (West & South) is rolling out an ...

India's startup ecosystem has shown a remarkable transformation in recent years. Today, India boasts the world's ...

I don’t know if I am too old or this is just too complex to use," he wrote, triggering amused reactions from social media ... to build engagement. Companies like Nykaa, Zomato, and Swiggy ...

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.