F1 Chinese Grand Prix Sparks a New Era in Sports Marketing: Cross-Industry Collaboration and Youth Engagement
The upcoming Chinese Grand Prix, especially following a five-year hiatus, marks a significant chapter in the history of F1 in China. With over 220,000 attendees at the last event, F1’s popularity is ...
How Will the 2025 F1 China Grand Prix Disrupt the Sports Marketing Landscape? What Secrets Lie Behind the Surge in Popularity?
Since the reboot of the Chinese Grand Prix last year, F1 has experienced a phenomenal surge in popularity across China. The 2025 event is particularly anticipated due to the rising influence of ...
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Where are they now? The final drivers to race for F1’s last 10 defunct teams
The last drivers to compete for Racing Point were Sergio Perez, Nico Hulkenberg, and Lance Stroll in 2020, while Perez and ...
Sergio Perez’s Formula 1 return a step closer as teams express interest in former Red Bull driver
Mexico’s Sergio Perez says he has been approached by “a few” teams about the possibility of a return to Formula 1 in 2026.
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Red Bull exile Perez teases F1 return: ‘I’ve been approached’
A veteran of 14 seasons, Perez began with Sauber (2011-2012) before a one-year stint at McLaren (2013). He then joined Force ...
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Sauber hail ‘truly brilliant’ Nico Hulkenberg for doing one thing Valtteri Bottas struggled with ‘for a long time’
The 37-year-old returned to Hinwil, Switzerland this season after Hulkenberg agreed a multi-year works Audi contract ahead of ...