The campaign shows that amid an influx of purposefully shocking corporate moves, like Jaguar’s totally unrecognizable rebrand ...

Food microbiology is the scientific study of microorganisms, both in food and used for the production of food. This includes microorganisms that contaminate food, as well as those used in its ...

BENGALURU: Some quick commerce (10-minute delivery) players are now testing the waters in planned grocery purchases that the likes of BigBasket had pioneered. This shift is aimed at capturing ...

Attaching meanings through the calculated use of colour helps logos connect with consumers. But stay aware of negative connotations, too. Such as red sparking hunger for fast food brands but ...

The Food Safety and Standards Authority of India (FSSAI) has proposed mandating a logo on milk products, while calling for more prominent salt, sugar and fat labelling. This is one of the three ...

And this seems to be the case for many older adults who age gracefully. They recognize the link between nourishing food and mental performance, so they prioritize balanced meals. Last but not ...

Zepto founder and CEO Aadit Palicha is in the middle of exploring multiple options to significantly increase domestic shareholding in the company. This includes securing $100-150 million through debt ...

Soon, Swiggy (through Instamart), Big Basket and Zepto, adopted the same model ... When asked why, he said, “I live alone and cook my own food. It is easier for me to buy exactly what I need before I ...

Private equity firm TA Associates is exploring the sale of its majority stake in OmniActive Health Technologies Ltd, according to a media report. The PE firm is in talks with potential advisers and ...

Blinkit and Zepto function as prominent market participants who choose diverging yet purposeful plans to curb their increasing operational expenses. The company established a system to increase ...

The Delhi High Court recently ordered the removal of the trademark 'ZEPTO', registered in favour of a person called Mohammad Arshad, from the Register of Trade Marks. Loading content, please wait ...

The court ruled in favour of the four-year old startup's plea to get the trademark 'Zepto', registered by Mohammad ... gained reputation under the brand logo. On the other hand, the court ...