BigBasket’s Big Bet: Can It Outpace Zepto, Blinkit, and Instamart in Quick Commerce?
Today, BigBasket holds the fourth-largest market share in quick commerce, trailing behind Blinkit, Instamart, and Zepto.
BigBasket didn’t imagine consumers will adapt to quick commerce in this manner, says promoter K Ganesh
Ganesh said that BigBasket’s farm to fork strategy gives it a unique advantage over pure play quick commerce players, but it ...