The panel also explored the measurement of ROI in IPL marketing. Kayalakal emphasised that each brand’s KPIs depend on its stage of growth, citing different objectives he pursued at various ...

The global food waste management market size was US$ 39.3 billion in 2021. Th global food waste management market is forecast to grow to US$ 81.2 billion by 2030 by registering a compound annual ...

These moves are made possible by the firm's strong distribution network, scale, established brand, and willingness to tolerate losses on some products in pursuit of broader strategic objectives.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.