STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

With an audience of over 120 million people, Kendrick’s show broke viewership records. But at times it seemed designed to speak directly to me.

Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Charlie Bigham’s has recorded an explosive uplift in sales, more than doubling wider category growth, as they continue to expand ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

A legal loophole is allowing children who access social media to see enticing advertisements for marijuana with potentially ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

DESCRIPTION: The FOX "2025 NASCAR® Daytona 500® Super 6 Challenge" ("Challenge") is an online professional motorsports prediction challenge. The Challenge sponsor is FOX Sports Interactive Media, LLC ...