NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

and occasionally most creative, commercials on television. Increasingly, however, it is not their debut. After the phenomenal success of Volkswagen’s 2011 “Star Wars” themed spot “The ...

With CTV being a new channel for many brands, it makes sense that they want to spend the appropriate resources on creative. However, only 18% of respondents said they repurpose existing video and TV ...

At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows and why skepticism among CTV buyers persists. “Client ...

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Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting ...