SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

The Swedish royals opted for flowers at their latest appearance: Floral patterns dominated the dress code at the state ...

The two families put on an animated display as they joined hundreds of spectators to watch the Women's 50km mass start cross ...

Swe-s has revealed Treadfine: its next brand working to replace the wear-and-tear nylon production process with more durable and responsible options.

At Paris Fashion Week, Ellen Hodakova Larsson presented her first major show since collecting the coveted LVMH Prize 2024.

Her treasure trove of household items are largely donated from stores and businesses across Sweden. “We do collaborations ...

In the 2023 financial year, HM Group – the overarching parent of H&M alongside COS, & Other Stories, and Monki – reported an ...

STRIPPING off for a shoe advert, an esteemed model has gone stark naked while donning just a pair of shoes. Victoria’s Secret ...

Cara O’Brien, a barista based in Cambridgeshire, uses a bear from Ikea to model her unwanted clothing on Vinted.

The colour and materials designer explains how sustainability is driving innovation in luxury electric vehicles.